Digital Marketing

Growing Your Small Business Using Email Marketing

Email Marketing

Growing Your Small Business Using Email Marketing

Small businesses cannot ignore the power of email marketing, either. Email may be a low-cost, low-effort tool to increase sales and upsell your current customer base, even if you have a small or nonexistent marketing team.

An email marketing expert isn’t required to boost revenue using emails. If you’re looking to develop your business, we’ve created a list of the top 10 email marketing best practices.

Over 304 billion emails are received daily without using any physical mail medium. To reap the benefits of a good email marketing strategy, you must utilize it strategically. Let’s look at ways to include email marketing into your overall marketing strategy.

You may use email marketing to attract and maintain consumers, from sending them special offers or discounts to providing instructional information and recommendations.

Understanding business marketing requires that you comprehend the differences between Marketing Concepts and Selling Concepts.

Growing Your Small Business Using Email Marketing

Email marketing provides several benefits, and the key to achieving success with it is to put into action the techniques that are most appropriate for your company. It is true regardless of whether you run a new business or an existing one.

Let’s take a look at some email marketing methods that can help boost the level of interaction that your customers have with your brand.


  1. Develop A Mailing List For Your Business

To begin email marketing campaigns, you must establish a list of email addresses. If you don’t have someone to send an email to, what’s the point?

Email marketing might be more effective if you know your target audience. In a nutshell, your target audience is everyone who is likely to buy or use your goods or services. It would be best if you got to know your clients’ interests, motivations, pain areas, and preferences to establish your target audience.

You may develop strong customer connections and successful communication tactics by defining your target audience. In addition, you may use additional means to acquire email subscribers, whom you can then segment according to your knowledge of your target groups.


  1. Decide On The Kinds Of Emails You’ll Be Sending

Getting someone’s attention via email has become increasingly difficult since the medium has suffered from a negative image. Those days are long gone when open email rates were 70% to 90%.

However, email may still be a useful medium if firms customize their emails instead of utilizing a “spray and pray” approach. An email strategy is more effective if a corporation takes the time to conduct research, generate customized content and send relevant emails. What kind of emails do you want to send out now?

Depending on the nature of your small business, the sort of emails you send will vary. A monthly email newsletter is an excellent place to start. Personalized discounts and coupons for your most loyal clients are just a few more examples that come to mind:


  • Promotional emails for current promotions or sales
  • Transactional emails are the most common type of (e-commerce receipts, appointment notifications, etc.)
  • Messages for holidays and special occasions.
  • Dedicated promotions and discounts for your most loyal consumers.

3.    Keep It Brief And Include A Single Ask

Using short paragraphs and bullets to break up big chunks of language allows the reader to quickly scan the email and focus on the most important issues without becoming bogged down in unnecessary information.

Your email should be clear enough that the recipient understands exactly what it is you want them to do as soon as they open it. For instance, the email could request that the reader clicks on a link that would take them to a particular blog post or website where they could find out more about your goods or services.

Additionally, the email could request that the reader schedule a call with you by using a calendar link or the request to be connected to the appropriate person within the organization.


  1. Use An Integrated Sign-Up Form Instead Of A Menu Link

When it comes to sign-up forms, it is highly recommended that you utilize an embedded form rather than connecting to an external form. When new subscribers want to join your email list, embedding the sign-up form makes it even simpler for them to do so.


Pop-up sign-up forms are another typical method that may be utilized to ensure that consumers have the opportunity to enroll. If you want to use this function, ensure that you do not interfere with the overall user experience by doing so.

A pop-up form is likely to discourage website visitors from subscribing if you do not provide them with the opportunity to connect with the content of your website in a natural manner.


5.    Email Automation Saves Time

Automated emails may save you a lot of time and effort. It will set the tone for the rest of the relationship and help develop trust between your brand and your new connections. In 2022, if your small firm isn’t currently sending automated emails, now is the time to start.

Additionally, you may use a contact’s previous behavior to send automated emails. Customers who haven’t made a purchase in a while can be contacted via automated re-engagement emails. With email automation, you can send the correct message to the right person at the right time (without taking over your calendar).

Emails may be written and sent automatically using automation when a specified event occurs. In addition, you can set up an automated sequence of welcome emails to be sent to new subscribers regularly.


6.    Mobile-Friendly Email (Responsive Email Design)

Make sure your emails are mobile-friendly since more than half of all internet consumers read them on their smartphones. How do you explain it? Your email’s design must respond to the device used by your reader to provide the best possible user experience (desktop, tablet, smartphone).

As a rule of thumb, your email design should be able to adapt to the screen size of the recipient. Make sure your emails are mobile-friendly as soon as possible. There’s no avoiding it in 2022.

Subscribers having trouble reading your emails is the last thing you need! It’s common for drag-and-drop email design tools to produce responsive emails. With Sendinblue, it’s easy to create responsive emails. A newsletter template is also a terrific method for newbies to start quickly and effortlessly.


  1. Nurture Relationships To Create Loyal Customers

When it comes to email marketing, it’s not just about making a sale; it’s about building a long-term connection. Customers, not your organization, should be the emphasis of your correspondence.

Start by sending emails that address your audience’s specific issues and offer them answers. Be precise and benefit-focused in all of your material, videos, headlines, and CTAs (calls to action).

Email is a great method to stay in touch with your audience, so don’t overlook it. So make use of your emails to distribute helpful information, updates, promotions, reminders, assistance, and more.

A mental health day or something fresh to try? That is the question on the minds of your clients. Be transparent and helpful in your interactions with them to build trust.

Don’t simply tell your audience what you think; ask them.


8.    Confirmed Opt-In Strengthens Email Delivery

You don’t want your recipients to consider your emails spam. Make sure consumers want to receive your emails by using verified opt-in (or double opt-in). The double opt-in sends out an email with a confirmation button that your subscriber must click in order to get your communications.

An extra step for your contact may seem pointless, but it decreases the frequency of accidental sign-ups and verifies that the email address you’ve provided is legitimate. Your email list will remain clean as a result of this procedure, which also aids in deliverability.

Ultimately, having a good list is more essential than a big one. You don’t want to have a list of people who don’t want to hear from you.

9.    Maintain Compliance

Compliance with the CAN-SPAM Act is one of the essential considerations you must make when using email marketing. The CAN-SPAM Act was enacted to protect consumers from receiving unsolicited email messages. It would help if you took a variety of measures to maintain compliance.

Initially, you must ensure that you are only sending emails to those who have actively enrolled on your email list. Ensure that your website has an opt-in form where consumers can join your email list. Additionally, it would help if you made it simple for people to unsubscribe from your email list. Include an easy mechanism for subscribers to unsubscribe in every email you send.


10. Smart Subject Lines

Keep the subject line brief and focused on the topic at hand. It is preferable to have shorter messages, and if the message is about an imminent sale, the subject line should include all of the pertinent details.

If you are referring to something else, please be as explicit as possible once again. You don’t want to be in the group of people whose emails never get opened because they have poor subject lines, so make sure you’re not in that category.


Final Verdict

Email marketing is one of the best ways. Email marketing is one of the greatest methods to offer your small business room to develop and prosper, even while competing against some of the larger companies in your field.

If you want customers to go beyond simply opening your emails and making purchases on your website, you will need to expand your email list and create your email campaign a top priority.

Include email marketing as part of your entire marketing plan, determine what it is that your clients want most from you, and provide it to them through the medium of email. You won’t have to wait long before you realize how quickly this will contribute to the expansion of your small business.





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