A home-based baking business is a major commitment. If you want it to take off, you need to make sure you have your systems and marketing set up. Once you’re sure you can handle a large volume of orders, you should try to scale up your social media marketing as much as possible.
As a home-based business, you obviously don’t have a huge budget to throw into your social media platforms. However, you’ll be glad to know that there’s a lot you can do, even without major monetary investment. There are many ways you can use social media to promote your business in the best way possible. Here are a few tips which will really help you.
Set up professional accounts
First of all, you should set up professional social media accounts. Currently, you might be running your home-based business through a basic social media profile. You should choose the professional profile settings.
These come equipped with lots of tools you can use. From post performance tracking to online store options, professional social media profiles make a lot of the marketing much easier for you. They even let you target the right audience for your baking business. So, convert your accounts into professional ones, and avail all the tools there.
Focus on the aesthetics of your profiles
Aesthetics matter a lot when it comes to a business like baking. You need to make sure your profiles are attractive, and have a cohesive aesthetic. Use design tools like PosterMyWall to create a few templates for your social media posts.
Set up an inventory of these templates and make sure your Instagram feed and other profiles follow a similar design sense. This will establish the identity of your home-based bakery and make you look even better than the top bakeries out there.
Participate in home-based baking communities
Take a look at various groups on your social media platforms. Join communities with similar businesses as yours. This will help expand your marketing base, and give you more tips for better exposure.
Also, find communities where your target customers also tend to gather. This will help you get new customers. Encourage existing customers to share your business as well, and comment on posts and in communities. In addition, participate in social media discussions to get your name out.
Take attractive pictures
Photos are an important part of your social media marketing. This doesn’t mean you have to invest in an expensive photography setup. A decent smartphone camera and good editing will take you a long way.
Make sure you take nice photos of your products and your orders. Social media relies a lot on visuals, especially Instagram. An appealing aesthetic with your photos and layout will maximize your marketing potential. Encourage your customers to take photos of their orders as well, and share them on social media to showcase your business.
Create short videos
Videos are the top priority for most social media platforms these days. With Reels and TikTok being the prime mediums for audiences, you need to capitalize on this trend. Make short videos of your baking processes, order packaging process, and other behind-the-scenes activities.
You can even connect with people on a personal level. Storytelling is a major winner on social media platforms, so personalize your videos as well. Use a simple video setup to make these, and make sure they run smoothly. Also, have these videos reflect your general aesthetic as well. Try to get on board with ongoing trends too. For example, many home-based bakers got on the Wes Anderson video aesthetic trend, and made videos highlighting their products and business.
Promote valuable posts
Sometimes, you do need to invest some money into your social media. Set aside a budget to promote a few of your posts. Pick out what posts would work best, depending on the performance of your past posts.
Then, spend some money to promote them. This will push your business towards a wider audience, especially if you do the targeting properly. Most platforms have tools to help you figure out this targeting and give easy instructions. Utilize these to advertise your business without overspending on promoting non-performing posts.
Track your social media performance
This is an essential part of social media marketing. You need to keep an eye on what is working and what you need to change. So, use native social media tools and third-party tools to track your post performance. This will help you reorient your strategy, when needed.
Make sure you keep an eye on these statistics, as they are crucial for helping your business grow.
In conclusion, home-based bakers can do a lot with social media. You just need to follow a few simple tips to get the best results.