Rebranding is not a piece of cake if you want your brand to make a great comeback!
You need to walk some extra miles in order to accomplish your goals with a huge ease. At first your team must be all aware of the targets that you want to accomplish through the rebranding, that might have not got achieved before.
In case you are skeptical about your social media rebranding then you need to follow a few prerequisites by which rebranding can become easy for you.
The steps you must take before launching your rebranding on social media are summarized below.
1. Gather your team to discuss the objectives.
First things first: gather your partners and discuss the broad strokes of your rebranding. This involves responding to inquiries like:
- “What do we want to achieve?
- “Why did we change our brand?”
- How thorough must the rebranding be? rework, reboot, or refresh?”
- “What’s the schedule?”
- How will we assess the effectiveness of our rebranding?
Be cognizant of the fact that renaming is no easy task. Your team must be clear about what they anticipate from the process and what they hope to gain from it.
Setting objectives is required here! Metrics like engagement and sentiment, which are unique to a brand on social media, help you evaluate your objectives and success.
2. Examine your online activity to determine your needs
You must assess your present position in order to decide where your rebrand should go.
The products you’ll need will be highlighted by a comprehensive social media audit combined with a competitive analysis. For your top networks, this digitally signed, graphics, copy, and announcement messages.
3. Assign roles, tasks, and due dates.
Decide who will be responsible for providing the products for the rebrand. Contractors and your internal staff are included in this.
The length of the rebranding procedure can range from a couple of days to several months, depending on how complex it is.
Whenever it comes to the timing of your rebranding, overlook the importance of prudence. Allow time for permits and revisions. You will be bound by an announcement’s hard deadline if you establish one. Whichever task you want to accomplish, you need to assign a particular role to the particular person. In case you are wonderingthen the first thing you should do is analyze the manpower you have at the moment and then provide them roles according to their expertise. Same goes when you are doing rebranding.
4. Track and evaluate the development of your deliverables.
For the sake of accountability and transparency, it is ideal that all of your collaborators utilize a project management application. This will simplify the process to determine what is and is not on plan.
Participants should feel at ease checking in and offering comments. If in question, think about assessing deliverables more frequently, such as logo designs, to prevent bottlenecks and pointless revision
5. Admit your rebranding statement.
Assuming you are all prepared, it’s time to choose how you’ll make your announcement.
Verify that your messaging and the timeliness of your announcement are on-point through the social media approval procedure.
Keep in mind that you might need to organize the timing of your statement with that of other marketing channels like emails, blogs, or press releases. Don’t forget to inform everyone in the business when your rebrand launches.
The Final Call
By going through the above insights one can simply take certain measures for a successful social media rebrand.