According to the global energy gums market report by IMARC Group, the market reached a value of US$ 86.1 Million in 2021, and it is projected to reach a value of US$ 138.62 Million by 2027, exhibiting a CAGR of 8.10% during 2022-2027.
Energy gums are caffeine-rich, sweetened energy supplements that effectively provide and boost energy levels as required. They are manufactured by softening the gum bases and mixing them with flavorings, sweeteners, coloring agents, softeners, caffeine, vitamins, and ginseng. They enhance cognitive performance, reaction time, concentration, and attention. They also help improve endurance, metabolism, and blood flow during exercise to ensure that the most calories are burned and prevent drowsiness. As a result, energy gums are gaining immense popularity among sportspersons engaged in sports, fitness training, and exercise.
Market Trends
The global energy gums market is primarily driven by the shifting consumer inclination toward health and fitness supplements. Moreover, numerous product innovations, such as the introduction of mint and fruity flavors that provide a refreshing taste with a cooling sensation and a perfuming aroma, are positively influencing the market growth.
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Additionally, energy gums contain caffeine that boosts the immune system, reduces inflammation, improves blood circulation, and has various stress-relieving effects. In line with this, the surging product adoption among fitness enthusiasts and trainers to seek instant energy due to rising participation in physical activities has catalyzed the market growth. Other factors, including easy product availability across e-commerce platforms and supermarkets, changing consumer lifestyles, and rapid urbanization, are also anticipated to drive the market further.
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Apollo Energy Gum Germany, Blockhead HQ Ltd, First Energy B.V., GumRunners LLC, Military Energy Gum., NeuroGum, Rev Energy Gum, Simply Gum Inc., Thai Lotte Co. Ltd. and WUG Functional Gums.
Report Segmentation:
The report has been segmented the market into following categories:
Breakup by Flavor:
- Mint
- Fruit Flavor
- Others
Market Breakup by Application:
- Fitness Training and Exercising
- Sports
- Study
- Business
- Others
Industry Breakup by Distribution Channel:
- Online
- Offline
Regional Insights:
- Asia Pacific
- North America
- Europe
- Middle East and Africa
- Latin America
On the geographical front, Asia Pacific enjoys the leading position in the market. This can be attributed to the rising establishment of international companies in the region, on account of low manufacturing costs and cheap labor.
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