If you are a business professional, it is essential for you to have a portfolio of your company’s products, services and strategic business units. Learn about business portfolio analysis, templates and examples to build your own.
A business portfolio is a set of products, services and strategic business units that allow a company to develop its mission and achieve its goals. It helps a business improve its position in the market, boosts its growth and attracts loyal customers.
Identify Your Goals
Identifying your goals is the first step to building a business portfolio. Whether you want to focus on increasing diversity in your workplace by 50 percent, improving customer service or growing your sales by 15 percent, writing out a plan and tracking progress will help your business get to where it needs to go.
Start by identifying your company’s mission, values, and principles. So with , it will be easier to structure everything, and subsequently to communicate with others, and share with clients.
Next, set strategic goals for your business at the product-line or company level. Taking this top-down approach allows you to align your strategy across the entire portfolio.
Once your high-level goals and initiatives are clear, it’s time to work on the strategic objectives for each individual product within the portfolio. These objectives should align with your overall portfolio goals and vision. They should also support your strategic initiatives at the top level. This will enable your products to deliver a consistent user experience, no matter which one they use.
Organize Your Materials
One of the most important parts of building a portfolio is figuring out how to organize all of your work samples and related materials. This can be done in three main ways: categorically, chronologically, and thematically.
A good way to accomplish this is by using a high-quality portfolio binder. This binder should include sheet protectors, divider tabs, and some quality paper for printing your items. This will ensure that the best possible presentation of your work samples is showcased.
A well-organized portfolio is the key to achieving your goals and securing that all important internship or job offer. The most important thing to remember is that your portfolio should be a reflection of your achievements as a student or employee. There is no reason for it to be cluttered and overwhelming. The best way to accomplish this is by taking the time to make sure that all of your work samples are neatly arranged and that you have clearly defined categories for each type of material.
Include Professional Testimonials
Testimonials are a vital way to build trust in your business and convert leads into customers. They also increase revenue by 62%.
When putting together your online portfolio, include client testimonials that showcase positive experiences with your services. Make sure to include customer-specific details, such as what challenges they had to overcome and what they liked about the result. You can easily get assistance or freelance writers to help you with this. This will help future clients make a more informed decision about hiring you to complete their projects.
Create an Online Portfolio
When it comes to marketing your business, a great portfolio is one of the most powerful tools you can have. It demonstrates your ability and allows you to communicate clearly with potential customers and clients.
Creating an online portfolio is the perfect way to showcase your talent and reach a wide audience. It allows hiring managers, clients and other individuals in your field to access your work at any time.
The best online portfolios are easy to navigate and use across desktop, mobile and tablet devices. They’re also responsive to the needs of different users.
A good portfolio is an essential part of any business’s success. It helps potential clients and employers learn more about your work and gives them a clear next step. It can also help you build a reputation and generate relevant inbound links, which boosts SEO.