Commercial Printing: Why It’s Worth the Investment
As a business owner, it’s important to invest in the right marketing materials to help your business stand out. One way to do this is through commercial printing. In this article, we’ll explore the benefits of commercial printing and why it’s worth the investment for your business.
Commercial printing goes through the process of using large format printing machines to produce high-quality printed materials. It includes anything from business cards, flyers, banners, and posters. Commercial printing is more popular and demanding compared to traditional. These printing services use specialized ink and paper to ensure a more professional finish. Let’s look at the different types of commercial printing.
From Offset to Digital: Different Types of Commercial Printing
There are several types of commercial printing available for customers. The main types are the following.
Digital printing is much faster than the other types of commercial printing. Therefore, digital printing is suitable for short runs that need a quick turnaround. This printing doesn’t require the use of plates. Hence, digital printing is much more effective. This printing procedure works excellently for variable data printing. It forms an on-demand printing where images, texts, and graphics can be varied from one printed item to the next.
Offset or lithography printing is the most common type of commercial printing. It is considered the most cost-effective option that ensures quality prints in larger quantities. However, short runs are also possible with offset printing. Due to the cost and set-up time, it is suitable for significant jobs.
The process of offset printing involves transferring an inked image from a plate to a rubber blanket. Then the rubber blanket gets transferred onto the printing surface. Offset printing offers various colors that are suitable for magazines, sell sheets, and brochures.
LED UV Printing:
It is a newer type of commercial printing that uses a special UV light to cure the ink. LED UV printing is getting popular as it is eco-friendly and produces color enhancement. This color is resistant to bleeding. LED UV printing is helpful for various materials. However, it is considered an expensive printing option than the other commercial printing types.
Large Format Printing:
This printing is used to print large documents like indoor and outdoor posters and banners. Large format printing is used for outdoor advertising, as well as it creates high-quality prints. Besides, these prints are resistant to weathering. This printing can be used for repeat banners, photo canvas prints, and wall decor.
Gravure printing, also known as intaglio printing, is a commercial printing method that involves etching an image onto a printing plate, which is then pressed onto a substrate (such as paper, cardboard, or film) to transfer the image. It is a high-quality printing method that is often used for printing magazines, newspapers, packaging, and other products that require precise and detailed images.
This type of commercial printing uses a rotary printing method where the ink is applied to a surface with flexible rubber or elastomeric plates. Flexography is demanding in the food industry as the inks used in the procedure are safe for use on the labels, wrappers, and cartons that meet food.
Factors to Consider in a Good Commercial Printing Company?
While looking for a good commercial printing company, one must remember that all companies are not the same. Some commercial printing companies provide all services in-house, whether other companies outsource certain aspects of the job. It is necessary to find a company that provides references and case studies so that people can get a precise idea about the quality of the work.
A skilled and reputed commercial printing company offers various services. Hence, they can meet clients’ needs regarding business growth. Besides, the capabilities are also essential to consider as it is a good indicator of future performance.
Now that you know about the different types of commercial printing, you are ready to start designing, printing, and distributing a considerable number of products. As you can see, digital printing has come a long way and is only continuing to improve. If you’re in need of printing services, it’s worth considering digital printing as an option. So why wait? Start exploring your digital printing options today and see the difference it can make for your business or personal projects. Consult us to understand the different types of printing.