Are you struggling to get engagement on your Instagram posts? If so, it may be due to the timing of your posts. Posting at the wrong time can result in your content getting lost in the sea of other posts on users’ feeds. To increase your visibility and engagement, you should aim to post when your audience is most active on the platform.
Post on Instagram at the best time, every time.The best time to post on Instagram varies depending on your target audience and time zone. However, there are general guidelines you can follow to increase your chances of getting seen by your followers. According to various studies, the best times to post on Instagram are:
- Weekdays: Mondays to Fridays are generally the best days to post on Instagram. People are more likely to engage with posts during the workweek, with Wednesday being the best day overall.
- Early mornings: Posting between 6am to 9am on weekdays can be effective, as people tend to check their phones before starting their day.
- Lunchtime: Posting between 11am to 1pm on weekdays can also be effective, as people tend to check their phones during their lunch breaks.
- Evenings: Posting between 5pm to 7pm on weekdays can be effective, as people tend to check their phones after work.
- Weekends: Saturdays and Sundays can also be good times to post, particularly in the afternoon.